It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. Building Quality backlinks is one of the most important factors in Search Engine Optimization.
It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.
Getting Backlinks the Natural Way
The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. And the more backlinks a page has, the better. But in practice it is not exactly like this. Or at least you cannot always rely on the fact that your contents is good and people will link to you. Yes, if your content is good and relevant you can get a lot of quality backlinks, including from sites with similar topic as yours (and these are the most valuable kind of backlinks, especially if the anchor text contains your keywords) but what you get without efforts could be less than what you need to successfully promote your site. So, you less than what you need to successfully promote your site. So, you will have to resort to other ways of acquiring quality backlinks as described next.
Ways to Build Backlinks
Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of link building are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.
Backlink Strategy #1: Forum Discussions
Participating in forum discussions is a great way to build your online reputation, attract targeted visitors to your site and to build quality backlinks. Forums are usually buzzing with traffic and have a lot of fresh content going up every day, which means that they are usually well optimized. By participating in forum discussions, you can build a lot of credibility with the search engines by linking to sites which already have a good reputation. When participating in these discussions however, it’s important that you make a worthwhile contribution to the forum.
Backlink Strategy #2: Blog Discussions
Blogs are another great place to build quality backlinks by participating in discussions on subjects which are related to the content of your site. Blogs also usually have a lot of discussion going on and well targeted traffic going to them which means lots of fresh content going up on a consistent basis. When it comes to commenting on blogs, it’s best to follow the same guidelines as when you are making posts on forums. Blog owners are constantly bombarded by comments from spammers and will disapprove anything which is not making a worthwhile contribution to the discussion, so make sure you leave comments which are interesting to read and which move the discussion along.
Backlink Strategy #3: Facebook
In spite of the fact that the links from Facebook are no follow, they still count for something and the sheer popularity of Facebook will bring you lots of qualified traffic. The key with Facebook is to make sure that your links are being seen by the right people. You can start by creating a fan page and inviting people to your friends list who have similar interests, then inviting them to “like” your fan page. You can then make multiple posts on your fan page to generate qualified traffic to your site and build quality back links from one of the most popular sites on the internet.
Backlink Strategy #4: Directory Submissions
Directory sites are another great place to build links back to your site and to generate qualified traffic from people who are searching for your content. Directory sites provide web users with listings of sites which pertain to a specific topic, and by submitting your site to the proper category you can get it in front of a lot of interested visitors and build a quality back link from a reputable site. Of course, it’s essential that you submit your site to directories which have a good reputation (page rank of 1-5 is best) with the search engines. Some directory sites are nothing more than link farms which will add little or no value to your site when it comes to building back links.
Mass submission tools such as Directory Submitter and Fast Directory Submitter and can be used to find the top directory sites on the internet and to make the submissions right from your desktop. Just be sure that you submit your site to the proper category in the directory.
Backlink Strategy #5: Article Marketing
Article marketing is still a good way to attract qualified traffic to your site while positioning yourself as an expert in your niche. When building back links with article marketing, be sure that you use your primary keywords within the links at the end or your article (usually in the “resource box”).
Backlink Strategy #6: Twitter
Tweeting is a super quick way to build backlinks to your site from one of a site which already has a good reputation with the search engines. You Even if you never get any traffic to your site from Twitter, the ease with which you can build backlinks makes it a worthwhile off page SEO tool.
Conclusion: A Simple Daily Plan to Follow
To make the most of these simple backlink building strategies, you need a consistent plan that you can follow every day. The following is a simple plan that you can repeat every day to build nearly 5,000 backlinks in just six months.
Make 10 Comments in 3 to 5 Relevant Forums (10 links-20 minutes)
Make 10 comments on 5 Relevant Blogs (10 links-20 minutes)
Submit Your site to Three Directories (3 links-20 minutes)
Write One Article and Submit it to 5 Article Marketing Sites (5 links-60 minutes)
Keep to this simple plan and be consistent and in time you’ll build enough quality backlinks to gain a good page rank and a favorable position within the search engine results.