Being the center of attraction, never away from the eye of your customers and reaching them via computers, tabs and mobile phone; this is power of social media. Marketing strategies for social media are centered on consolidated efforts to publish content which attracts attention and encourages sharing. In layman’s terms, social media is the new word-of-mouth publicity. A strong presence on social media helps brands to directly connect with their audiences, understand their expectations and solve their grievances. Social Media is powerful tool to promote events, products, services of a brand. What works best for social media marketing is the fact that the content comes directly from the brand and therefore, invokes a sense of trust in the minds of the end user. This method of marketing is more personal and therefore, the brand actually communicates effectively with its consumer base.