Search Engine Optimization (SEO) is the process of optimizing your website so that you get higher ranking positions in the search engines. Google, Bing, Yahoo and other search engines have algorithms which calculate many factors for each website. Once calculated those websites with more favorable results are positioned higher in the organic non-paid search positions on search engines. If you appear closer to the top of the results page, you will get more visibility and a higher click through-rate (CTR) to your website from potential customers.
In short with SEO you can rank higher in natural search results which mean more traffic long-term without having to pay for positions.
Search Engine Optimization (SEO) is no longer the isolated, key-word oriented battlefield for brands anymore. A good SEO strategy can boost your brand’s online performance on every front. Connect with the Daphnisys SEO team to start boosting your brand for better rankings and enhance your ROI.